We are

Distinctly different

In a sea of sameness, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

We ARE

Leaders by example

So, What’s so “new” about a New Year?

As we enter this new year, 2019, and you read this—whether as an employee colleague, a prospective employee for one of our many open roles as part of our agency growth, or as a current or prospective client—it is fair to ask, “what REALLY is new about this new year?”

The answer: A lot.

In an industry that talks a lot about innovation, yet year after year in the annual publication of top agencies the individual agency profiles look remarkably similar from year to year to year, our agency, razorfish health, is, in fact, reinventing.  You see, re-invention, is the raison d’etre of this agency.

While we were born as one of the original digital agencies more than 20 years ago, we have purposefully evolved, including our integration last year with a sister agency that gave us an even larger global footprint and capability. In the past year, we added six new AOR clients, on-boarded over 75 new colleagues, expanded our flagship New York office, and revamped our leadership team.

Our re-invention is not just internal though. We were selected as part of those new client wins to launch new molecules, several in the rare disease and the oncology therapeutic area. Our multi-disciplinary teams created big ideas directed at HCPs, patients, caregivers and stakeholders across both traditional media and personal selling channels, as well as innovative platforms, such as dedicated patient apps and social media content and brand storytelling.

We are an agency that believes in the concept of reinvention—both for our client’s brands as well as our staff’s skill-sets and experiences. It is what keeps us fresh. Different. Ready for a new year.

David M. Paragamian
Managing Director
January 2, 2019

We Know

HCPs better than they know themselves

We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.

WE INNOVATE

For change

Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.

WE HARNESS DATA

To uncover meaning and drive impact

In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.

We Are

Everyday excellence

It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.

New York City
New York City
1675 Broadway
3rd Floor
New York, NY 10019

Our capabilities

Advertising

  • Brand Strategy and Development
  • Creative Campaign (Branded and Unbranded)
  • Sales Collateral
  • Nonpersonal Promotion
  • Conference Support
  • Analytics/Metrics

Medical Communications

  • Scientific Strategy
  • Scientific Narrative and Platform Development
  • KOL Engagement and Peer-to-Peer Programming
  • Steering Committees and Advisory Boards
  • Conference Support
  • Analytics/Metrics

Digital

  • Digital Strategy
  • Experience Design
  • Data Analytics
  • SEM/SEO Services
  • Content Marketing
  • CRM
  • Digital Media Planning and Buying
  • Social Media Marketing
  • Web Development Services
  • Application Development
  • Architecture and Platform Development

More than 300 people

Across 3 locations

Chicago
Chicago
35 West Wacker Drive
18th Floor
Chicago, IL 60601
Philadelphia
Philadelphia
100 Penn Square East
4th Floor South
Philadelphia, PA 19107

Razorfish Health is the next-generation healthcare agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.

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