We are

Distinctly different

In a sea of sameness, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

We ARE

Leaders by example

Transformation. It literally means to completely change something. It’s what we at Publicis Groupe and at razorfish health hold as our mantra when we work with our clients and it’s a standard we hold ourselves to internally. Transformation. To reinvent categories. To set new benchmarks. To be brand builders.

You see, while lots of agencies talk about making big change for clients, their scopes of work and the corresponding annual plans look a lot (I mean A LOT) like they did several years ago. That’s probably because many of those agencies haven’t changed. I still meet colleagues at other agencies who have titles like, “Chief Digital Officer,” or “Chief Integration Officer.”  I can promise you, whether you are a client or a prospective employee at razorfish health, you will NEVER see anyone in our agency with those titles.

That’s because if an agency needs a department to be digital — I see that as a problem of old fashioned silo thinking. Digital isn’t a department, it isn’t even a medium anymore — it is just the space we live and breathe and communicate in. Everyday.

Likewise, if an agency needs someone to be the connector with other parts of the network, whether they be sister agencies around the world or other capabilities, again, I see that as a problem of old fashioned silo thinking. We build teams every day, for all our clients, that create a bespoke solution with the right mix of talent — creative, strategy, customer experience, data and analytics, media, account — with our employees in our US offices AND our offices around the world — all with one point of client contact and authority to deliver for the client. Agile. Seamless.

Transforming the way we partner with clients to build brands is hard work. But it’s what we are passionate about at razorfish health. No silos. No brilliant a@&holes. It’s about partnering with our clients to drive business results. It’s about giving our staff the tools and resources they need to be empowered, to grow, and to make a difference.

#IAmARazorFish

David M. Paragamian
Managing Director
April 2, 2019

We Know

HCPs better than they know themselves

We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.

WE INNOVATE

For change

Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.

WE HARNESS DATA

To uncover meaning and drive impact

In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.

We Are

Everyday excellence

It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.

New York City
New York City
1675 Broadway
3rd Floor
New York, NY 10019

Our capabilities

Advertising

  • Brand Strategy and Development
  • Creative Campaign (Branded and Unbranded)
  • Sales Collateral
  • Nonpersonal Promotion
  • Conference Support
  • Analytics/Metrics

Medical Communications

  • Scientific Strategy
  • Scientific Narrative and Platform Development
  • KOL Engagement and Peer-to-Peer Programming
  • Steering Committees and Advisory Boards
  • Conference Support
  • Analytics/Metrics

Digital

  • Digital Strategy
  • Experience Design
  • Data Analytics
  • SEM/SEO Services
  • Content Marketing
  • CRM
  • Digital Media Planning and Buying
  • Social Media Marketing
  • Web Development Services
  • Application Development
  • Architecture and Platform Development

More than 300 people

Across 3 locations

Chicago
Chicago
35 West Wacker Drive
18th Floor
Chicago, IL 60601
Philadelphia
Philadelphia
100 Penn Square East
4th Floor South
Philadelphia, PA 19107

Razorfish Health is the next-generation healthcare agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.

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