There is no shortage today of voices proclaiming that traditional advertising is dead. You know, the idea that one message, one campaign, one media plan is the answer to brand building. And these voices aren’t wrong. They have salient facts. Things like 8 out of 10 top advertisers have some form of in-house agency. Or, 75% of top advertisers are using some form of influencer marketing to drive product awareness and sales. The game is indeed changing. That is true. But there is a “but”....
Advertising agencies are changing too. We have.
You see, razorfish health was born almost 25 years ago now as a disrupter agency. Before digital was a mandatory fluency as it is today, we were the first native digital agency. While traditional full-service agencies were moving jobs through their agencies in red folders and making printed visual aids for their clients, razorfish health was a digitally-enabled agency thinking beyond the traditional boundaries. We still do.
Today, we have pushed account planning to include experience strategy to ensure we take a robust 360 degree view of the patient, the physician and the brand.
Today, we have extended our analytics organization to include data science as fluency. Not to measure a campaign effectiveness at the end, but rather to start from what the data tells us about a specific target or segment.
Today, we have one of the largest in-house medical teams, AND undoubtedly the largest external panel of embedded KOL experts across several therapeutic areas in our MDConsul designed to give us a unique and more accurate lens on what is happening in the modern physician-patient dialogue in the exam room.
Today, we have added a chief creative officer who has sat on the jury at Cannes (among several other major creative awards) to ensure we bring creativity to every encounter and every tool we craft.
Today’s razorfish health will never be finished innovating. It’s in our DNA. We will continue to push the boundaries of what modern hcp advertising is. Every. Day.
David M Paragamian President July 22, 2019
HCPs better than they know themselves
We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.
Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.
In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.
Don YoungChief Operating Officer
Don YoungChief Operating Officer
I'm excited to be leading operations for a new type of agency—an agency that seeks to meld and deliver high science in a way that's accessible, relevant, and measurable.
I'm excited every day to uncover new uses of data to enable all of us (our analytics team, cross-discipline teams, and our clients) to make smarter, more effective decisions. We recognize and support the deep connections between data, marketing, and technology that allow us to get our clients' messages in front of the right HCPs (or customers) in a way that is most meaningful to them and drive the greatest impact—then to measure the outcomes.
I’ve created award winning, effective campaigns for amazing brands in almost every vertical from tech, automotive, shoes, CPG and healthcare. The best work is all about telling a great story and making a real connection to an audience. Nothing is more personal than your health, so some of the richest stories to tell live in healthcare.
Many say “new business is the lifeblood of an agency.” I believe that growth is the lifeblood of human health – each new business opportunity presents a new challenge, new learning, and new purpose to crusade. We are constantly looking for new & innovative ways to optimize the healthcare experience – for patients, healthcare providers, and clients.
Great strategy cultivates and communicates a unique perspective. New opportunities for healthcare brands lie in understanding emerging practice patterns, new pressures facing HCPs, and contemporary communication approaches. Insights in these areas boost brand potential by powering unassailable positioning, breakthrough creative strategy, inspiring brand stories, and wide range of connected experiences. We help brands find new value in the increasingly competitive landscape of healthcare.
Our educational programs are built to facilitate a sharing of clinical experiences and therefore be directly relevant to clinical practice. When creating a program we combine our scientific, creative, digital and clinical expertise with storytelling techniques to create meaningful, engaging programs that inspire health care professionals.
As medical advances grow exponentially, so does the complexity of our scientific conversations. Messages can be lost in translation between those who make medicines, those who administer them and those who take them. And as competition increases for a share of mind, the stakes have never been higher.
In a world where physicians become influencers, patients advocates and caregivers investigators, we need ways to distill and simplify complex scientific concepts so that cut they through the noise and meet our audiences wherever they are, in order to drive better decision making and ultimately better care.
At Razorfish Health we pride ourselves on being innovators at the critical intersection where the science of medicine and the art of story converge.
Just keep swimming! New business is always on. Fast, frenzied and exhilarating. It’s the lifeblood of an agency fueling our future. We tell smart, meaningful, solution-oriented stories that solve clients’ marketing challenges.
It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.
Razorfish Health is the next-generation healthcare agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.