As we enter this new year, 2019, and you read this—whether as an employee colleague, a prospective employee for one of our many open roles as part of our agency growth, or as a current or prospective client—it is fair to ask, “what REALLY is new about this new year?”
The answer: A lot.
In an industry that talks a lot about innovation, yet year after year in the annual publication of top agencies the individual agency profiles look remarkably similar from year to year to year, our agency, razorfish health, is, in fact, reinventing. You see, re-invention, is the raison d’etre of this agency.
While we were born as one of the original digital agencies more than 20 years ago, we have purposefully evolved, including our integration last year with a sister agency that gave us an even larger global footprint and capability. In the past year, we added six new AOR clients, on-boarded over 75 new colleagues, expanded our flagship New York office, and revamped our leadership team.
Our re-invention is not just internal though. We were selected as part of those new client wins to launch new molecules, several in the rare disease and the oncology therapeutic area. Our multi-disciplinary teams created big ideas directed at HCPs, patients, caregivers and stakeholders across both traditional media and personal selling channels, as well as innovative platforms, such as dedicated patient apps and social media content and brand storytelling.
We are an agency that believes in the concept of reinvention—both for our client’s brands as well as our staff’s skill-sets and experiences. It is what keeps us fresh. Different. Ready for a new year.
David M. Paragamian Managing Director January 2, 2019
HCPs better than they know themselves
We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.
Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.
In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.
Don YoungChief Operating Officer
Don YoungChief Operating Officer
I'm excited to be leading operations for a new type of agency—an agency that seeks to meld and deliver high science in a way that's accessible, relevant, and measurable.
I'm excited every day to uncover new uses of data to enable all of us (our analytics team, cross-discipline teams, and our clients) to make smarter, more effective decisions. We recognize and support the deep connections between data, marketing, and technology that allow us to get our clients' messages in front of the right HCPs (or customers) in a way that is most meaningful to them and drive the greatest impact—then to measure the outcomes.
I’ve created award winning, effective campaigns for amazing brands in almost every vertical from tech, automotive, shoes, CPG and healthcare. The best work is all about telling a great story and making a real connection to an audience. Nothing is more personal than your health, so some of the richest stories to tell live in healthcare.
Many say that “new business is the lifeblood of an agency.” I believe that growth is the lifeblood to human health – each new business opportunity presents a new challenge, new learning opportunity, and new purpose to crusade. We are constantly looking for new & innovative ways to optimize the healthcare experience – for patients, healthcare providers, and clients.
Great strategy cultivates and communicates a unique perspective. New opportunities for healthcare brands lie in understanding emerging practice patterns, new pressures facing HCPs, and contemporary communication approaches. Insights in these areas boost brand potential by powering unassailable positioning, breakthrough creative strategy, inspiring brand stories, and wide range of connected experiences. We help brands find new value in the increasingly competitive landscape of healthcare.
Our educational programs are built to facilitate a sharing of clinical experiences and therefore be directly relevant to clinical practice. When creating a program we combine our scientific, creative, digital and clinical expertise with storytelling techniques to create meaningful, engaging programs that inspire health care professionals.
As medical advances grow exponentially, so does the complexity of our scientific conversations. Messages can be lost in translation between those who make medicines, those who administer them and those who take them. And as competition increases for a share of mind, the stakes have never been higher.
In a world where physicians become influencers, patients advocates and caregivers investigators, we need ways to distill and simplify complex scientific concepts so that cut they through the noise and meet our audiences wherever they are, in order to drive better decision making and ultimately better care.
At Razorfish Health we pride ourselves on being innovators at the critical intersection where the science of medicine and the art of story converge.
Just keep swimming! New business is always on. Fast, frenzied and exhilarating. It’s the lifeblood of an agency fueling our future. We tell smart, meaningful, solution-oriented stories that solve clients’ marketing challenges.
It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.
Razorfish Health is the next-generation HCP agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.