Your 8th grade English teacher called it an "oxymoron," meaning the juxtaposition of 2 things that just don't seem to make sense together, and in fact, seem to contradict each other. For example: jumbo shrimp. In our agency, Razorfish Health, I think our employees don't need the English Comp crib sheet to know the answer to this one. You see, this agency IS both big AND small at the same time. Let me explain.
We are, of course, big in the sense that we are a major, global health care agency with offices in the US (3 to be exact) and 1 in the EU. We have more than 300 employees supporting more than 20 client brands and generating thought leadership, as the original digital agency and now as the next-gen health care agency, literally every week. We launch brands. We help shape and precondition markets for new therapeutic approaches. We do award-winning creative work that builds major brands. We are one of the top 20 largest health care advertising agencies. We are, simply, big.
Here's the but…we are also small enough that we know one another. Really. Working with us as a client or working with us as a colleague means that you are part of the Razorfish Health team, and carrying that flag means that we work together whether on a client project or our pro bono support of the causes that matter to us (you can see some of that in other places on this website). We live our core values every day: Optimism. Transparency. Grit. Creativity. Courage. We stand shoulder to shoulder whether it is working on a client project, or painting a schoolhouse wall in North Philadelphia, or creating a pro bono campaign for the Skin Cancer Foundation, one of our corporate social responsibility projects.
Therefore, this oxymoronic quality of being both large, global, and sophisticated AND at the same time being intimate, humble, and hardworking is our secret sauce. There you have it: big and small.
David M. Paragamian Managing Director July 2018
HCPs better than they know themselves
We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.
Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.
In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.
Don YoungChief Operating Officer
Don YoungChief Operating Officer
I'm excited to be leading operations for a new type of agency—an agency that seeks to meld and deliver high science in a way that's accessible, relevant, and measurable.
I'm excited every day to uncover new uses of data to enable all of us (our analytics team, cross-discipline teams, and our clients) to make smarter, more effective decisions. We recognize and support the deep connections between data, marketing, and technology that allow us to get our clients' messages in front of the right HCPs (or customers) in a way that is most meaningful to them and drive the greatest impact—then to measure the outcomes.
Creativity without compromise—call it our ethos, our mantra, or our unwavering commitment to reach unsurpassed levels of creative excellence in a category fraught with stigmas and exemptions. It's what emerges when the highest levels of science, creativity, and technology collide.
Financial success requires discipline, commitment, hard work, and the determination to make tough decisions. When you combine these ingredients along with a little bit of luck, good things usually follow.
Great strategy cultivates and communicates a unique perspective. New opportunities for healthcare brands lie in understanding emerging practice patterns, new pressures facing HCPs, and contemporary communication approaches. Insights in these areas boost brand potential by powering unassailable positioning, breakthrough creative strategy, inspiring brand stories, and wide range of connected experiences. We help brands find new value in the increasingly competitive landscape of healthcare.
Our educational programs are built to facilitate a sharing of clinical experiences and therefore be directly relevant to clinical practice. When creating a program we combine our scientific, creative, digital and clinical expertise with storytelling techniques to create meaningful, engaging programs that inspire health care professionals.
Just keep swimming! New business is always on. Fast, frenzied and exhilarating. It’s the lifeblood of an agency fueling our future. We tell smart, meaningful, solution-oriented stories that solve clients’ marketing challenges.
It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.
Razorfish Health is the next-generation HCP agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.