It is truly my privilege to welcome you to today’s Razorfish Health and to share why I think this agency is truly unique among the many healthcare advertising agencies.
Like the razor fish we are named for, we do swim differently. You see, razor fish actually swim upside down with a vertical, not horizontal, orientation in the water. Different. And we are too. Well, we don’t actually swim—it is just a metaphor, of course, but in a sea of sameness with every agency claiming to be digital or saying they best understand the target audience—Razorfish Health is the ONE that actually is different.
This agency is the next-generation HCP advertising agency.
Razorfish Health has one of the largest in-house clinical staffs filled with MDs and other scientists. That, combined with our deep digital roots, allows us to deeply understand today’s HCP. Where she works. Where she gets her clinical information, and just as importantly, where she connects with other clinicians to share or unwind. We understand how she feels when she has to deliver hard news to a patient. And we understand the challenges with how she translates scientific information into a conversation with that patient. We understand the best way to reach these targets with precision, with data, and with powerful and creative storytelling to drive better health outcomes. That’s the new HCP advertising agency. That’s Razorfish Health.
You’ll also find that ALL of our staff members have unique passions that make them Razorfish and that makes this an inspiring, fun, and challenging place to work.
Welcome to Razorfish Health. The next-generation HCP agency.
David M Paragamian Managing Director February 2018
HCPs better than they know themselves
We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.
Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.
In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.
Don YoungChief Operating Officer
Don YoungChief Operating Officer
I'm excited to be leading operations for a new type of agency—an agency that seeks to meld and deliver high science in a way that's accessible, relevant, and measurable.
I'm excited every day to uncover new uses of data to enable all of us (our analytics team, cross-discipline teams, and our clients) to make smarter, more effective decisions. We recognize and support the deep connections between data, marketing, and technology that allow us to get our clients' messages in front of the right HCPs (or customers) in a way that is most meaningful to them and drive the greatest impact—then to measure the outcomes.
Creativity without compromise—call it our ethos, our mantra, or our unwavering commitment to reach unsurpassed levels of creative excellence in a category fraught with stigmas and exemptions. It's what emerges when the highest levels of science, creativity, and technology collide.
Financial success requires discipline, commitment, hard work, and the determination to make tough decisions. When you combine these ingredients along with a little bit of luck, good things usually follow.
We are the central circuit for the agency. All information feeds into project management. It's our job to synthesize it, repackage it, and disseminate it back out to ensure all teams are set up for success.
At Razorfish Health, we go beyond coding. Our digital capabilities infuse cutting-edge technology, industry analysis, and innovation to bring our clients the very best solutions in a rapidly changing environment.
It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.
Razorfish Health is the next-generation HCP agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.