We are

Distinctly different

In a sea of sameness, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

We ARE

Leaders by example

5 Cities in 5 Days, or
What My Boarding Passes Can Tell You About Our Agency

Recently, I had a week in which my physical itinerary included 5 cities in 5 days, taking me from New York City to Stamford, Philadelphia, Chicago, San Francisco, and back through Chicago—all before Friday night. No, this is NOT a travel log. Here’s what it says about our agency, Razorfish Health.

CLIENTS REALLY ARE NUMBER ONE—That week happened to contain very important client meetings, most of which included several Razorfish Health colleagues, not just me. We were helping a client address a major external PR issue for their brand, sharing new creative, pitching the agency to a new client, and conducting hands-on workshops for 2 different brands. Those clients deserved our full attention, including mine. They got it.

WE PLAY AS A TEAM—While it would be easy to misinterpret this as a note about my personal stamina (the middle seat in coach to San Francisco was amazing by the way). Don’t. These meetings were about being present, being proactive, and getting the right team of Razorfish Health folks in front of the clients.

THE PRINCIPLE—Here at Razorfish Health, we believe that the most senior folks are not part of the agency to “manage” or “direct.” We are hands-on principals for our major clients. We have created an agency and culture that make all of us—especially me—directly attached and accountable to our clients and the work.

WE LIVE OUR VALUES, INCLUDING GRIT—I will admit that not every week do I earn that many frequent flyer miles. But everyone at Razorfish Health has their OWN personal story of their week. Maybe they stayed at their desk until 8PM to ensure we uploaded work for a client’s MLR review to ensure projects stayed on time. Maybe they came in early to work on one more concept, one more line of code, one final slide for a key presentation. As we share on this website, we have 5 core values, one of which is, in fact, GRIT. Doing great work for our clients and ensuring that we deliver what we promised to our colleagues down the hall take grit. Razorfish Health folks have it.

Like the actual razorfish for which we are named, we do swim differently. We are proud of that. I urge you to come take a look (although, if I am not in the office, please understand that I am likely off with another client and earning just a few more frequent flyer miles).

David M Paragamian
Managing Director
March 2018

We Know

HCPs better than they know themselves

We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.

WE INNOVATE

For change

Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.

WE HARNESS DATA

To uncover meaning and drive impact

In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.

We Are

Everyday excellence

It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.

New York City
New York City
1 Pennsylvania Plaza
5th Floor
New York, NY 10119

Our capabilities

Advertising

  • Brand Strategy and Development
  • Creative Campaign (Branded and Unbranded)
  • Sales Collateral
  • Nonpersonal Promotion
  • Conference Support
  • Analytics/Metrics

Medical Communications

  • Scientific Strategy
  • Scientific Narrative and Platform Development
  • KOL Engagement and Peer-to-Peer Programming
  • Steering Committees and Advisory Boards
  • Conference Support
  • Analytics/Metrics

Digital

  • Digital Strategy
  • Experience Design
  • Data Analytics
  • SEM/SEO Services
  • Content Marketing
  • CRM
  • Digital Media Planning and Buying
  • Social Media Marketing
  • Web Development Services
  • Application Development
  • Architecture and Platform Development

More than 300 people

Across 3 locations

Chicago
Chicago
35 W Wacker Drive
14th Floor
Chicago, IL 60601
Philadelphia
Philadelphia
100 Penn Square East
4th Floor South
Philadelphia, PA 19107

Razorfish Health is the next-generation HCP agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.

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