5 Cities in 5 Days, or What My Boarding Passes Can Tell You About Our Agency
Recently, I had a week in which my physical itinerary included 5 cities in 5 days, taking me from New York City to Stamford, Philadelphia, Chicago, San Francisco, and back through Chicago—all before Friday night. No, this is NOT a travel log. Here’s what it says about our agency, Razorfish Health.
CLIENTS REALLY ARE NUMBER ONE—That week happened to contain very important client meetings, most of which included several Razorfish Health colleagues, not just me. We were helping a client address a major external PR issue for their brand, sharing new creative, pitching the agency to a new client, and conducting hands-on workshops for 2 different brands. Those clients deserved our full attention, including mine. They got it.
WE PLAY AS A TEAM—While it would be easy to misinterpret this as a note about my personal stamina (the middle seat in coach to San Francisco was amazing by the way). Don’t. These meetings were about being present, being proactive, and getting the right team of Razorfish Health folks in front of the clients.
THE PRINCIPLE—Here at Razorfish Health, we believe that the most senior folks are not part of the agency to “manage” or “direct.” We are hands-on principals for our major clients. We have created an agency and culture that make all of us—especially me—directly attached and accountable to our clients and the work.
WE LIVE OUR VALUES, INCLUDING GRIT—I will admit that not every week do I earn that many frequent flyer miles. But everyone at Razorfish Health has their OWN personal story of their week. Maybe they stayed at their desk until 8PM to ensure we uploaded work for a client’s MLR review to ensure projects stayed on time. Maybe they came in early to work on one more concept, one more line of code, one final slide for a key presentation. As we share on this website, we have 5 core values, one of which is, in fact, GRIT. Doing great work for our clients and ensuring that we deliver what we promised to our colleagues down the hall take grit. Razorfish Health folks have it.
Like the actual razorfish for which we are named, we do swim differently. We are proud of that. I urge you to come take a look (although, if I am not in the office, please understand that I am likely off with another client and earning just a few more frequent flyer miles).
David M Paragamian Managing Director March 2018
HCPs better than they know themselves
We know how fast their world is changing. How they are forced to do more with less. We understand how they think as consumers. And how they feel when they look into the eyes of the patients whose lives they affect every day. We also know where the digital transformation is helping them and where it may be leaving them behind.
Because we know what HCPs are likely to do tomorrow, we can be ready for them. By understanding our audience the way we do, we can tailor a dynamic marketing experience that treats HCPs as individuals. Precision marketing. Hypertargeting. The more personalized we can be, the more proactive we can be—helping you get ahead of a changing landscape.
In a complex world of endless interactions between patients and HCPs, data is everywhere. We think about data from day one. We collect, assess and synthesize that data to understand our audiences and personalize our messages, experiences, and mediums that we use to reach these audiences.
Don YoungChief Operating Officer
Don YoungChief Operating Officer
I'm excited to be leading operations for a new type of agency—an agency that seeks to meld and deliver high science in a way that's accessible, relevant, and measurable.
I'm excited every day to uncover new uses of data to enable all of us (our analytics team, cross-discipline teams, and our clients) to make smarter, more effective decisions. We recognize and support the deep connections between data, marketing, and technology that allow us to get our clients' messages in front of the right HCPs (or customers) in a way that is most meaningful to them and drive the greatest impact—then to measure the outcomes.
Creativity without compromise—call it our ethos, our mantra, or our unwavering commitment to reach unsurpassed levels of creative excellence in a category fraught with stigmas and exemptions. It's what emerges when the highest levels of science, creativity, and technology collide.
Financial success requires discipline, commitment, hard work, and the determination to make tough decisions. When you combine these ingredients along with a little bit of luck, good things usually follow.
Great strategy cultivates and communicates a unique perspective. New opportunities for healthcare brands lie in understanding emerging practice patterns, new pressures facing HCPs, and contemporary communication approaches. Insights in these areas boost brand potential by powering unassailable positioning, breakthrough creative strategy, inspiring brand stories, and wide range of connected experiences. We help brands find new value in the increasingly competitive landscape of healthcare.
Our educational programs are built to facilitate a sharing of clinical experiences and therefore be directly relevant to clinical practice. When creating a program we combine our scientific, creative, digital and clinical expertise with storytelling techniques to create meaningful, engaging programs that inspire health care professionals.
Just keep swimming! New business is always on. Fast, frenzied and exhilarating. It’s the lifeblood of an agency fueling our future. We tell smart, meaningful, solution-oriented stories that solve clients’ marketing challenges.
It sounds cocky, although the truth is anything but. We make the needs of our client and achieving business goals our first priority. We embrace partnership and advocate for our clients, no matter the size of the budget or scale of the project. Aligning the talents and personalities of our core team members ensures a productive and positive relationship with our clients. That “everyday excellence” is in our DNA.
Razorfish Health is the next-generation HCP agency set on redefining healthcare by combining 4 core elements: a foundation in deep science, a dedication to creative storytelling, an aptitude to build meaningful relationships for their customers, and a shared passion for improving health and transforming lives.